Skip to main content

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Sales Coaching to Maximize Team Performance

Based on Sandler's breakthrough bestseller, The Sales Coach's Playbook

Be a better sales coach.

Coaching requires a strong commitment by the manager to empower their salespeople to grow. It involves a customized action plan and a continuous-learning environment, propelling salespeople past self-imposed barriers. Learn more in the free white paper, Five Mistakes to Avoid When Coaching Salespeople.

Verification Code*

By completing this form you are agreeing to receive communications from Sandler Training. You may opt out at any time.

The Five Challenges of Sales Management

  • Having the same conversations over and over again without any uptick in results?

  • Consistently lackluster performance from under-motivated teams?

  • Spending too much of your own time and energy fixing problems for your salespeople?

  • Feeling spread too thin because one or more team members is helpless and constantly looking to you for help?

  • The financial and organizational expense of losing a promising salesperson after you've invested money, time, and attention in hiring and on-boarding?


Clients who have worked with us to strengthen the "coaching muscle" of their sales leaders report:

  • Lower turnover among the salespeople they most want to retain
  • Improved performance on both the individual and team levels
  • More time freed up for the manager, because salespeople are better at solving their own problems
  • Better communication with salespeople, resulting in sustainable behavioral change
  • Less "learned helplessness" on the sales team that requires managerial intervention in the sales process

The Sales Coach's Playbook

A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get desired results. The Sales Coach's Playbook: Breaking the Performance Code, by Sandler trainer Bill Bartlett, answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.